New York AI Companion Models Law (A6767, codified GBL Article 47): AI Compliance Requirements

Who Does This Apply To?

Applies — already in effect since November 5, 2025 — to operators of an "AI companion" as defined by General Business Law § 1700 (Article 47, enacted by A 6767; the entry's prior reference to "Assembly Bill A3008" was a stale draft-bill number and was removed in R503). An AI companion is a system using artificial intelligence, generative artificial intelligence and/or emotional recognition algorithms designed to simulate a sustained human or human-like relationship with a user — the statutory indicia being retention of prior interaction data, asking unprompted emotion-based questions, and sustaining ongoing personal dialogue. Section 1700 expressly excludes three things, and those exclusions are where most business chatbots land: customer-service systems providing commercial information, systems primarily designed for efficiency, research or technical assistance, and internal employee productivity systems. "Operator" is broad — any person, partnership, association, firm or business entity, or any member, affiliate, subsidiary or beneficial owner, that operates or provides an AI companion — so a parent or beneficial owner can be reached alongside the operating entity. A "user" must be using the companion for PERSONAL use within the state and must not be the operator or its agent or affiliate, which keeps internal staff deployments outside the article. In scope means two duties: § 1702, a clear and conspicuous notification, orally or in writing, at the beginning of any AI companion interaction that the user is not communicating with a human, repeated for continuing interactions on the statute's formula (need not exceed once per day, and at least every three hours); and § 1701, a protocol taking reasonable efforts to detect and address suicidal ideation or expressions of self-harm, which on detection notifies the user with a referral to crisis service providers such as the 9-8-8 hotline under Mental Hygiene Law § 36.03, a crisis text line, or other appropriate crisis services. Section 1701 is a prohibition on operating or providing the companion at all without that protocol, so the duty attaches at launch. Enforced by the New York Attorney General under § 1703, with civil penalties up to $15,000 per day for a violation of § 1701 or § 1702, and all fees, fines and penalties deposited into the suicide prevention fund established by State Finance Law § 99-ss. There is no company-size threshold: the trigger is the companionship / emotional-relationship purpose.