Maine — AI Chatbot Disclosure (LD 1727, 2025) + Deepfake NCII (LD 1944, 2025) + AI Mental-Health-Therapy Restriction (LD 2082, live since July 2026): AI Compliance Requirements

Maine LD 2082 (signed 2026-04-13, effective 2026-07-29) prohibits any person from providing, advertising, or otherwise offering therapy or psychotherapy services to the public — including through the use of AI — unless the services are provided by a licensed professional. AI may be used only for administrative and supplementary purposes under the full responsibility of a licensee, and any supplementary use requires a recorded or transcribed session with the client informed in writing and providing written, revocable consent. Violation is treated as a Maine Unfair Trade Practices Act violation, AG-enforced. Applies to any AI mental-health/therapy product or service offered to Maine residents. legal_review_pending.

Maine LD 1944 (HP 1303, Public Law Ch. 400; signed by Gov. Janet Mills June 20, 2025; effective ~late September 2025) amended 17-A M.R.S. § 511-A (unauthorized dissemination of private images) so that the offense covers AI-generated and "morphed" intimate images, not only authentic photographs. It is a Class D crime (up to ~1 year imprisonment / up to ~$2,000 fine under the existing § 511-A framework), prosecuted by district attorneys, and it supports protection-from-abuse/harassment orders for victims. This is distinct from the LD 1727 chatbot-disclosure obligation below (AG/MUTPA-enforced). Counsel should confirm the § 511-A "morphed/AI-generated" amendment language, the Class D penalty, and the effective date against the enacted text. legal_review_pending.

If your business uses an AI chatbot to interact with Maine consumers in any commercial context — customer service, sales, support — you must clearly and conspicuously disclose that the user is interacting with AI, not a human. This disclosure must appear before or at the start of the interaction. Failure to disclose is an unfair trade practice under Maine law. Already in effect as of September 16, 2025.

Review every customer-facing interaction channel (website chat, email auto-responders, SMS bots, phone AI assistants) to confirm each one identifies itself as AI before engaging consumers. Update chatbot scripts and UI to include an explicit AI disclosure statement. Document which systems have been reviewed and updated.