AI law comparison · Data verified 2026-08-25
New Jersey Deepfakes Law vs Tennessee ELVIS Act
New Jersey Deepfakes Law and Tennessee ELVIS Act are two of the 169 AI and data regulations Aegis Firma tracks. They have different scopes, effective dates, and penalties — and many businesses fall under both. Here is the side-by-side, drawn directly from the regulatory registry.
Find which laws apply to my businessSide by side
Summary of publicly available regulatory text. Verify against current official sources before relying on this for compliance decisions. Not legal advice.
The key difference
Tennessee ELVIS Act takes effect first, so it is usually the more urgent of the two. New Jersey Deepfakes Law tracks 14 compliance requirements and Tennessee ELVIS Act tracks 4. They are not interchangeable — meeting one does not discharge the other. The practical question is not which law is “stricter,” but which of them — or both — actually applies to your business.
New Jersey — AI, Data Privacy, Insurance AI & Algorithmic Discrimination
New Jersey regulates AI across four distinct, independently enforceable surfaces. (1) DEEPFAKES: A3540/S2544, signed 2025-04-02 (P.L.2025, c.40), makes producing or distributing deceptive AI-generated audio/visual media for an unlawful purpose a third-degree crime (up to 5 years imprisonment and/or a fine up to $30,000) and creates a private civil right of action; it exempts satire, parody, news reporting, teaching a…
Full New Jersey Deepfakes Law requirementsTennessee ELVIS Act — Ensuring Likeness, Voice, and Image Security Act of 2024
Tennessee's ELVIS Act (HB 2091/SB 2096, Public Chapter 588, signed March 21, 2024, effective July 1, 2024) was the first US law specifically protecting individuals' voices from AI replication without consent. Rather than creating a new chapter, it renamed and rebuilt the Personal Rights Protection Act of 1984 as the "Ensuring Likeness, Voice, and Image Security Act of 2024" (§ 47-25-1101) and inserted "voice" through…
Full Tennessee ELVIS Act requirementsCommon questions
Could both New Jersey Deepfakes Law and Tennessee ELVIS Act apply to my business?
Yes. New Jersey Deepfakes Law and Tennessee ELVIS Act are separate regulations with separate scopes — a business can fall under both at once. New Jersey Deepfakes Law covers Four independent scopes, which must be assessed separately because an organisation can fall inside one and outside the others. Tennessee ELVIS Act covers Applies to any person or business that (a) knowingly uses an individual's name, photograph, voice or likeness for advertising, merchandise, goods, services, or… If your operations meet both scopes, you must comply with both. Aegis Firma's free scan checks all 169 tracked regulations against your business profile so you do not have to read each law to find out.
Which has the higher maximum penalty — New Jersey Deepfakes Law or Tennessee ELVIS Act?
New Jersey Deepfakes Law: Deepfakes (A3540 / P.L.2025, c.40): third-degree crime — up to 5 years imprisonment and/or a fine up to $30,000 — plus a private civil right of action. Data Privacy Act and breach-notification violations: unlawful practices under the Consumer Fraud Act, carrying civil penalties of not more than $10,000 for a first offense and not more than $20,000 for each subsequent offense (N.J.S.A. 56:8-13). Insurance Bulletin 25-03 and the NJLAD algorithmic-discrimination guidance impose no bulletin- or guidance-specific penalty of their own; exposure runs through the underlying statutes each instrument interprets. Tennessee ELVIS Act: Criminal: Class A misdemeanour under Tenn. Code Ann. § 39-14-152 — up to 11 months 29 days in jail and/or a $2,500 fine. (PC 588 § 12 amended only § 39-14-152(g) to substitute the new Act name; the criminal offence itself predates and sits outside § 47-25-1106.) Civil under § 47-25-1106: injunctive relief, seizure/impoundment and destruction of infringing materials, actual damages plus the violator's profits attributable to the unauthorised use, and punitive damages where available. Enhanced remedy at § 47-25-1106(d)(2): three times actual damages plus reasonable attorney fees where a person knowingly uses or infringes the rights of a "member of the armed forces" — defined as a member of the US armed forces or of a reserve or Tennessee National Guard unit who is in, or was called into, active service. NOTE (R514): that treble provision is pre-existing Personal Rights Protection Act law, not something the ELVIS Act created; PC 588 does not contain it. Penalty structures differ by regulator and violation type — read each law's full page for the cure periods and per-violation detail.
When does each law take effect?
New Jersey Deepfakes Law — effective 2025-01-15. Tennessee ELVIS Act — effective 2024-07-01. Dates last verified against official sources on 2026-08-25 and 2026-08-25 respectively.
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