New Mexico — Federal AI Profile + State AI Law (HB 182 campaign deepfake disclosure 2024): AI Compliance Requirements

New Mexico HB 182 (2024; signed by Gov. Michelle Lujan Grisham Mar 5, 2024; effective May 15, 2024) amended the Campaign Reporting Act to require a clear, conspicuous disclaimer on AI-generated "materially deceptive media" — images, video, or audio — used in campaign advertising published within roughly 90 days of an election with intent to influence voters. Audio over two minutes must repeat the spoken disclaimer at intervals; visual disclaimers must remain visible and readable throughout. Failing to disclose, and distributing (or agreeing to distribute) materially deceptive media, is a misdemeanor escalating to a felony for repeat violations; investigated by the New Mexico State Ethics Commission and the Secretary of State, with criminal penalties prosecuted in court. Binds candidates, campaigns, and any person publishing such media. Counsel should confirm the exact NMSA citation, the penalty tiers, and the May 15, 2024 effective date against the enacted text. legal_review_pending.

FTC Act § 5 applies to all New Mexico businesses using AI. New Mexico Unfair Practices Act (NMSA § 57-12) provides a private right of action for deceptive trade practices — including AI-driven deception. Ensure AI chatbots disclose their nature, AI claims are truthful, and algorithmic pricing does not exploit consumers.

EEOC May 2023 guidance applies to New Mexico employers using AI hiring, scheduling, or performance evaluation tools. New Mexico has significant Native American and Hispanic workforce populations — adverse impact analysis must cover these groups. New Mexico Human Rights Act (NMHRA) independently prohibits AI discrimination in employment.

Businesses contracting with Sandia National Laboratories, Los Alamos National Laboratory, or other DOE facilities in New Mexico must comply with DOE AI governance guidance (DOE AI Strategy 2023) and may be subject to NIST AI RMF 1.0 requirements in federal contracts. AI systems developed under DOE contracts require specific risk management documentation and security review.

Monitor nmlegis.gov for AI legislation. New Mexico meets in regular sessions of 60 or 30 days annually. New Mexico's proximity to federal AI research (Sandia, Los Alamos) may accelerate state AI regulation.