Brand guidelines
Guidelines for partners, press, and anyone representing Aegis Firma. These rules exist to ensure we look and sound consistent — and trustworthy — everywhere we appear.
Last reviewed: April 2026
Logo
Do
- ✓Use the indigo shield icon with bold wordmark at minimum 24px height.
- ✓Keep clear space equal to the height of the shield on all sides.
- ✓Use the white version on dark/indigo backgrounds.
- ✓Use the indigo version on white or very light backgrounds.
- ✓SVG is the preferred format. PNG for raster-only contexts.
Don't
- ✗Don't stretch, skew, or rotate the logo.
- ✗Don't change the icon colour to anything outside the brand palette.
- ✗Don't use the wordmark alone without the shield icon.
- ✗Don't place the logo on busy photographic backgrounds without a clear surface.
- ✗Don't add drop shadows, outlines, or effects to the logo.
- ✗Don't use the logo at smaller than 20px height — use the icon-only mark instead.
Colour palette
Indigo 600
#4F46E5
Primary — CTAs, links, key highlights
Indigo 700
#4338CA
Hover states on primary elements
Indigo 50
#EEF2FF
Subtle backgrounds, callout tints
Gray 900
#111827
Primary text, headings
Gray 500
#6B7280
Secondary text, captions
Gray 100
#F3F4F6
Surface backgrounds, table stripes
Emerald 600
#059669
Success states, EU storage badges
Amber 500
#F59E0B
Warning states, US transfer badges
Red 600
#DC2626
Error states, critical risk
White
#FFFFFF
Page backgrounds, card surfaces
Typography
Inter
Primary typeface — All body copy, headings, UI labels. Web-loaded via next/font.
The quick brown fox jumps over the lazy dog.
System Mono
Code / monospace — Code blocks, API keys, migration IDs. font-mono stack.
The quick brown fox jumps over the lazy dog.
| Role | Size | Weight | Tailwind |
|---|---|---|---|
| Page title | 30px / 1.875rem | Bold 700 | text-3xl font-bold |
| Section heading | 20px / 1.25rem | Semibold 600 | text-xl font-semibold |
| Subsection heading | 18px / 1.125rem | Semibold 600 | text-lg font-semibold |
| Body text | 14px / 0.875rem | Regular 400 | text-sm |
| Caption / meta | 12px / 0.75rem | Regular 400 | text-xs |
| Label / badge | 11px / 0.6875rem | Medium 500 | text-[11px] font-medium |
Voice & tone
Our voice in one sentence: Expert, honest, and direct — like a senior compliance consultant who explains things clearly and never pads the bill.
Do
- ✓Write in plain English. If a regulator with no legal background can understand it, it's good.
- ✓Be specific. "72-hour GDPR breach notification" beats "fast compliance alerts".
- ✓Own the complexity. We make hard things simple — not by dumbing them down, but by doing the hard work for customers.
- ✓Use active voice. "Aegis Firma generates your DPIA" not "your DPIA is generated".
- ✓Acknowledge uncertainty when it exists. Regulations are ambiguous. Say so.
- ✓Write for real people. Our users are DPOs, legal, and IT — not compliance robots.
Don't
- ✗Don't use "AI-powered" without explaining what the AI actually does.
- ✗Don't say "enterprise-grade", "best-in-class", or "industry-leading". Show, don't tell.
- ✗Don't use excessive jargon without definition — GDPR, AI Act, DPIA are fine; "synergistic compliance orchestration" is not.
- ✗Don't over-promise. If a feature is in beta, say so. If a jurisdiction is partial coverage, say so.
- ✗Don't write marketing copy that sounds like every other SaaS. Be direct.
- ✗Don't use emoji in product UI. Reserve for social media context only.
Absolute don'ts
Don't claim certification we haven't earned
No "SOC 2 certified", "ISO 27001 certified", or similar until third-party audit is complete.
Don't imply legal advice
Aegis Firma assists with compliance processes. It does not provide legal advice. Always recommend consulting qualified legal counsel.
Don't overstate automation
We automate significant compliance work, but human review is always recommended. Don't claim "fully automated compliance".
Don't use customer logos without permission
Always get written permission before using a customer name, logo, or case study in any marketing material.
Brand enquiries: If you are a partner, press contact, or event organiser and need brand assets or approval for a specific use, email brand@aegisfirma.com. Logo files (SVG, PNG) are available on request.